This study conducted a questionnaire survey among participants of the Agricultural Academy courses, collecting 64 valid responses. Using the Importance-Performance Analysis (IPA) method, the study explored participants’ perceptions of the importance and willingness to act regarding the three dimensions of agricultural ESE (Environmental, Social, and Economic).The results indicated that non-conventional producers and farmers with Traceability Certification showed significantly higher levels of perceived importance and willingness to act in the environmental and social dimensions of agricultural ESE compared to conventional producers and those without certification. This finding confirms the correlation between farmers’ production models and their sustainability awareness. Furthermore, the IPA results indicated that several factors fell within the “Low Priority for Improvement” quadrant, including resource recycling and reuse, responsible land-use management, environmental benefits of eco-friendly farming, establishment of low-carbon production models, and soil quality improvement. Therefore, it is recommended that future course designs emphasize these “secondary improvement” items to strengthen participants’ understanding of agricultural sustainability concepts and encourage them to put sustainability principles into practice. Ultimately, this will contribute to achieving sustainable agricultural management and improving both social and environmental outcomes.

▲Fig1. IPA Matrix of Perceived Importance and Willingness to Act